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Osman Pazarlama

Osman Marketing (Osman Pazarlama) (translated)

Movie · 2016 · 3 people

The Turkish comedy Osman Pazarlama (Osman Marketing) was released on 19 February 2016. Directed by Togan Gökbakar, it was co-written by Şahan Gökbakar and Togan Gökbakar, with Şahan Gökbakar also producing and starring. Made by Çamaşırhane and distributed by Warner Bros., the film runs about two hours. In Turkey it reached 1,983,777 viewers and grossed about 22.7 million lira.

The story centres on Osman Şaşmaz, a small-scale entrepreneur from a middle-income Istanbul neighbourhood. He sells goods he brings from the Far East while also looking for investors for his own patented inventions. Driven to prove himself to the father of the girl he loves, he throws himself into adventures. His main helpers are his right-hand man Erkan and Songül, the daughter of a family friend. His products are as odd as they are funny, so no investor takes an interest, but on this hard road Osman learns that wealth is not as far away as it seems. Şahan Gökbakar plays Osman, Selim Akgül plays Erkan and Feriştah Senem Yıldırım plays Songül; Esra Balıkçı appears as Serap and Şükran Çağman as Adile. Singer Demet Akalın plays herself.

Ömer Özgür composed the music and Gérard Simon was director of photography. Viewer ratings were low: 439 ratings averaged 1.7.

DirectorTogan Gökbakar
Production companyWarner Bros.
Osman Marketing (Osman Pazarlama) Osman Marketing (Osman Pazarlama) Osman Marketing (Osman Pazarlama)

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Cast

Şahan Gökbakar Şahan Gökbakar Film actor · 46 years old Esra Balıkçı Esra Balıkçı Actor · 33 years old Demet Akalın Demet Akalın Artist · 54 years old Demet Akalın

More from this director

Through different eyes

Cinephile Looks at script, editing and directing choices; keeps a distance from formula films.

Osman Pazarlama can be read as Şahan and Togan Gökbakar's attempt to build a new character beyond Recep İvedik, but the film is not especially bold about it. A small entrepreneur hunting for investors for his own inventions is rich character material. Instead of turning it into a character journey, the script runs from one escapade to the next through loosely connected scenes. A running time of around two hours struggles to carry that episodic structure. Şahan Gökbakar's flair for physical comedy is clear, and his pairing with Selim Akgül works at times. But the film's message that wealth is not so far away feels less like an earned emotional payoff than a lesson visible from the start. The low audience ratings are no surprise in that light.

History & Society Lens Asks about the period, the social background and what the work reflects.

Osman is a small trader in a modest Istanbul neighbourhood, selling goods he brings in from the Far East while looking for investors for his own inventions. He could have been a familiar portrait of a generation caught between cheap imports and the dream of homegrown enterprise. His rush to prove himself to the father of the girl he loves is an old motif, too: the pressure to climb a class and make something of yourself. The film touches on these themes but mostly reduces them to material for jokes; the real struggles of a small entrepreneur and the neighbourhood economy are barely explored. Still, the idea that wealth need not be sought far away is a gentle answer to the get-rich-quick dreams of its time.

Action & Thriller Fan Puts pace, tension and set pieces first; little patience for slow drama.

Osman keeps running from one escapade to the next, so at least the film never stands still. But there are no real stakes or tension; the funny inventions and the chase for investors are not enough to fill nearly two hours. Some scenes zip along while others drag on and on. If you are a Şahan Gökbakar fan, give it a look; if you want pace, keep your expectations low.

These are not reader reviews: they are short editorial takes written from different viewer perspectives with AI assistance. Reader reviews are below.

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